Mark Belasic delivers closing arguments on behalf of R.J. Reynolds in Doris Ewing's suit against Reynolds and Philip Morris for the respiratory disease and death of her husband, James "J.R." Ewing. Jurors awarded $240,000 in damages against Reynolds, but found James Ewing 98% responsible for his COPD and absolved Philip Morris of any liability. 

Pensacola,FL—A jury Thursday largely cleared the nation’s two largest cigarette manufacturers of responsibility for the respiratory disease and death of a decades-long smoker, awarding $240,000 in unreduced damages but finding the smoker 98% at fault. Ewing v. R.J. Reynolds, 2009-CA-002791.

Better trial practice clinics and CLE seminars have spread the word about effective closing argument tactics and techniques. Most attorneys today use some sort of visual aid, from posterboard to computer simulation during their closing, for example, giving jurors a clearer summation of a case. 

But the difference between a workmanlike summation and a closing that compels a jury is the way in which these tactics and techniques are used. The tips below, as shown by three of the country's top trial lawyers, can help seal a verdict in your favor.

Stephanie Parker delivers closing arguments for R.J. Reynolds in Janice Rounds' suit claiming the company's concealment of smoking's dangers led to her husband's nicotine addiction and cancer. Jurors Tuesday found in favor of R.J. Reynolds.

Daytona Beach, FL—Jurors Tuesday found tobacco giant R.J. Reynolds not liable for the lung cancer that killed a Florida hospital worker who smoked for more than 35 years. Rounds v. R.J. Reynolds, 2013-32607-CICI.

Cameras in the courtroom have led a sea-change in legal journalism and are revolutionizing attorneys' trial preparation and practice. 

For more than 50 years pro athletes and coaches have studied video footage, of themselves and their opponents, finding new and sometimes hidden insights that translate to a win on game day. The practice is now so ingrained and sophisticated that film study is built into a team’s daily training schedule, and a quarterback like the Denver Broncos’ Peyton Manning can dial up video on his tablet and dissect a play from three decades earlier, all while he rehabs an injury.

But despite higher stakes and competition that’s just as keen, many practicing trial attorneys have never studied video.

Why?