If Google is any indication, it seems nearly every attorney wants to improve in the courtroom.

Plug in the term “trial practice tips” and Google returns “about 11 million results.”

A search for “better trial practice” throws 20.8 million entries back to you.

“Cross examination techniques?” A whopping 5 million results.

Even something much more specific, “medical malpractice themes,” for example, delivers 131,000 pages.

These sites run the gamut of quality and relevance: from bar association-sponsored seminars featuring the best attorneys in the country to landing pages hawking poorly edited ebooks.

During opening statements Wednesday, Jordan Chaikin claims nicotine addiction fueled Martin McCall's 40-year smoking history. McCall died in 1992 after being diagnosed with lung cancer. His wife, Bernice, is suing Philip Morris for its alleged role in his death. 

Fort Lauderdale, FL—Attorneys Wednesday debated what drove an alcoholism counselor to smoke for 40 years until he died, allegedly from cancer-related complications, as trial opened in his widow's suit against tobacco giant Philip Morris. McCall v. Philip Morris, 2007-CV-036888.

Keri Arnold delivers closing arguments Saturday during trial in Ina Ahrens' suit against R.J. Reynolds and Arnold's client, Philip Morris. 

St. Petersburg, FL—Following a rare Saturday session, jurors imposed a $5 million punitive verdict against the nation’s two largest cigarette makers, capping a Florida widow’s trial for the lung cancer death of her husband. Ahrens v. Philip Morris and R.J. Reynolds, 07-013535-CI-08.

There are three truths about expert testimony.

The first, which first-time jurors discover to their dismay: expert testimony isn’t like what they see on their favorite TV legal dramas. Real testimony is long—running hours to days—and filled with complex jargon and mind-numbing data that turns into white noise when delivered by the wrong witness.

The second truth, which dismays attorneys and their clients: expert testimony is expensive, costing thousands of dollars a day at trial and up to seven figures over the course of a long, complex case.

But the third truth is the most critical: expert testimony is the pivot on which many trials turn.

During closings of Ina Ahrens's trial against cigarette makers R.J. Reynolds and Philip Morris. Gary Paige tells jurors the Heaviness of Smoking Index shows Karl Ahrens was addicted to nicotine.

Updated 2/12/16, 2:04 p.m.:

St. Petersburg, FL—Jurors today awarded $9 million in compensatory damages to the widow and son of a Florida man after finding the nation’s two largest tobacco companies responsible for his fatal lung cancer. Ahrens v. Philip Morris and R.J. Reynolds, 07-013535-CI-08.