In mild traumatic brain injury cases, jurors may not be able to see the outward symptoms of a plaintiff's brain damage immediately. Because of that, it’s critical for a plaintiff’s attorney to lay the groundwork for a significant damage request by conveying the severity of the injury in the first moments of an opening statement. In Wicker v. American Family Insurance, Cash, Krugler & Fredericks’ Alwyn Fredericks combined visual aids and clear analogies during his opening to set up a seven-figure verdict in his client’s 2015 trial.