When defending wrongful death and catastrophic injury claims, clearly acknowledging the gravity of loss is critical to avoid alienating jurors as you argue the facts of your case. And in the latest episode of Trial Technique Spotlight, Shane Read, one of the nation’s foremost trial and jury consultants, analyzes how Scott Bailey’s heartfelt acknowledgment of loss in closings of a medical malpractice trial allowed him to more powerfully argue the facts of his case, ultimately clearing his physician client.

Michael Pendell, left, and Kim Bueno deliver openings at trial against Johnson & Johnson over the ovarian cancer death of a doctor who had used the company's Baby Powder for decades. Watch the trial. 

Miami, FL— Attorneys Monday debated whether Johnson & Johnson’s talc-based Baby Powder caused the cancer death of a retired Florida doctor, as trial opened against the company. Sugarman v. Johnson & Johnson, 2019-CA-017627.

Stock image. 

Over the last few months, CVN cameras have captured a wide range of major trials across the nation, including a landmark proceeding against a social media giant and retrial in a wrongful death crosswalk collision case. Watch key closing moments in three of the latest high-profile trials we've covered.

King & Spalding's Kathryn Lehman delivers her closing argument on behalf of R.J. Reynolds at trial over the lung cancer death of a long-time smoker. Watch the trial. 

Miami, FL— A Florida jury cleared R.J. Reynolds of the lung cancer death of an Emmy Award-winning CBS cameraman who had smoked the company’s cigarettes for decades. Sacs v. R.J. Reynolds, 2015-CA-025339.

Morgan & Morgan's Clancy Boylan delivers closing arguments at trial over a tractor-trailer crash that left a man with a range of injuries. Watch the trial.