Discussing damages is one of the most delicate elements of your closing argument. Even a case supported by solid evidence and compelling testimony can fall apart if you alienate your jurors with a damage request they consider excessive. On the other hand, if you fail to give them a roadmap to calculate damages, you risk leaving money on the courtroom table.
The general rule is to ask your jury, specifically and directly, for the damages your client is seeking, showing point-by-point how you reached the figure you're giving them. This works well for economic damages, where you can use directly relevant data to support your argument. But what about less tangible claims, such as pain and suffering, or cases in which hard economic data can't be pinned down? In those cases, there are three strong approaches when it's time to face the jury.