The Attorney: Beth Wilkinson, for defendant Michael Rubin.

Even when a case is about numbers, it's about people... at least as far as jurors are concerned. In other words, as important as evidence like earnings reports and valuations may be to your case, if you can't tie them to a face, you risk turning that critical evidence into bloodless data and white noise to your jury. That's why it's important to tell your jury about the story the people responsible for those numbers, which Beth Wilkinson did in a case that revolved around a business's valuation: Novack v. GSI Commerce.