In any trial involving a corporate defendant, jurors can carry inherent, subconscious biases against that corporation, which may turn into a key hurdle for the defense. Introducing a defendant corporation in a way that gives it a “face” beyond the logo can be a powerful way to lay the critical groundwork for overcoming those biases. And in a trial over the cancer a man developed after taking diabetes medication Actos, D’Lesli Davis’ introduction of manufacturer Takeda painted the company as just "folks,” helping set up a defense win.