With widespread knowledge of smoking’s dangers today, plaintiffs’ attorneys in tobacco cases often face a high hurdle when arguing why a smoker from decades ago may not have understood smoking’s risks, or quit in time to avoid disease. That hurdle can be even be even higher when the smoker at the heart of the case started as an adult. But in a recent trial against R.J. Reynolds, Eric Rosen’s memorable rebuttal on closings overcame those issues to help key an 8-figure win for the family of a woman who began smoking in her 30s.