In any trial involving a corporate defendant, jurors can carry inherent, subconscious biases against that corporation, which may turn into a key hurdle for the defense. Introducing a defendant corporation in a way that gives it a “face” beyond the logo can be a powerful way to lay the critical groundwork for overcoming those biases. And in a trial over the cancer a man developed after taking diabetes medication Actos, D’Lesli Davis’ introduction of manufacturer Takeda painted the company as just "folks,” helping set up a defense win. 

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The new year promises a calendar full of headline-grabbing trials, featuring the best attorneys in the nation. And CVN cameras will be there, delivering the gavel-to-gavel coverage we're known for, while spotlighting the techniques that can sharpen your own trial skills.  Be sure to follow us on your favorite social media channels to ensure you see critical moments and highlights from our coverage.

Michael Goldberg and Joseph Fried discuss how they won a $16.2 million verdict in a crash case against Amazon. Learn how to watch the full discussion.

Framing a case as a system failure can be a particularly powerful approach in a plaintiff’s claim against a defendant company. And during a wide-ranging discussion of how they won a $16.2 million verdict in a groundbreaking crash trial against Amazon, Fried Goldberg’s Michael Goldberg and Joseph Fried detailed how they argued that the crash stemmed from a failure of the delivery giant's system.