--- title: Philip Morris Bears the Brunt of $4.5M Award in Tullo image: https://content.courtroomview.com/images/hubspot/Judge-Meenu-Sasser.jpg --- [![](https://blog.cvn.com/hs-fs/hubfs/cvn-images/cvn-header-logo.png?width=333&name=cvn-header-logo.png "cvn-header-logo.png")](http://cvn.com) ![find_icon](https://blog.cvn.com/hs-fs/hubfs/find_icon.png?width=16&height=16&name=find_icon.png)   - [PRICING](http://cvn.com/pricing) - [CONTACT](http://cvn.com/feedbacks/new) - [LOGIN](https://cvn.com/login)   [![Subscribe-to-CVN-Blog-Graphic-small.png](https://blog.cvn.com/hs-fs/hubfs/Subscribe-to-CVN-Blog-Graphic-small.png?width=860&height=115&name=Subscribe-to-CVN-Blog-Graphic-small.png "Subscribe-to-CVN-Blog-Graphic-small.png")](http://cvn.com/pricing) # [Philip Morris Bears the Brunt of $4.5M Award in Tullo](https://blog.cvn.com/2011/04/15/philip-morris-bears-the-brunt-of-4-5m-award-in-tullo) Posted by [msch](https://blog.cvn.com/author/msch) on Apr 14, 2011 8:06:00 PM - [Tweet](https://twitter.com/share) **[![Judge Meenu Sasser](https://content.courtroomview.com/images/hubspot/Judge-Meenu-Sasser.jpg)Tullo v. R.J. Reynolds](http://www.courtroomview.com/proceedings/tullo-v-rj-reynolds-tobacco-trial-2011-03-28)** (West Palm Beach, Florida). A Palm Beach jury awarded $4.5M in damages to the wife of a smoker who died of lung cancer. In his closing argument, plaintiff attorney Steven Hammer of the Schlesinger Law Offices reminded the jury "*The word 'responsibility' has been talked about a lot in this case...You've heard the defendants, through their people, through their corporate executives, their CEOs, their Presidents, say that 'We take on responsibility for the health of the American public.' You heard they said that back in 1954. And they repeated that constantly through the years...We're asking you...to hold [the four Tobacco defendants Philip Morris, R.J. Reynolds, Lorillard, and Liggett] to that responsibility that they said that they would undertake back in 1954 in the Frank Statement, and all those years thereafter.*" In his closing argument on behalf of R.J. Reynolds, Jones Day's Steven Geise told the jury that there was not enough evidence to justify a conclusion that Mr. Tullo had smoked RJR's brands -- Lucky Strike, Camel, and Pall Mall -- for any significant period of time. The jury found that addiction to cigarettes was the legal cause of Mr. Tullo's death, but only as to Philip Morris, Lorillard, and Liggett, not R.J. Reynolds. The jury assigned fault as follows: 45% to Mr. Tullo, 45% to Philip Morris, 5% to Lorillard, and 5% to Liggett. The jury awarded $3M for past damages, and $1.5M for future damages. The jury did not find the requisite liability to support a punitive damages award. **[CVN](http://www.courtroomview.com)** webcast the **[Tullo tobacco trial](http://www.courtroomview.com/proceedings/tullo-v-rj-reynolds-tobacco-trial-2011-03-28)** live. Topics: [Toxic Torts](https://blog.cvn.com/topic/toxic-torts), [Products Liability](https://blog.cvn.com/topic/products-liability), [Engle Progeny](https://blog.cvn.com/topic/engle-progeny), [Tullo v. RJR](https://blog.cvn.com/topic/tullo-v-rjr), [Tobacco Litigation](https://blog.cvn.com/topic/tobacco-litigation) #### RECENT POSTS ### [Watch The Monsanto Roundup Trial On CVN That Teed Up Landmark SCOTUS Herbicide Ruling](https://blog.cvn.com/watch-the-monsanto-roundup-trial-on-cvn-that-teed-up-landmark-scotus-herbicide-ruling) --- ### [Hyatt’s Checkout Policies Blamed At Trial For Diabetic Guest’s Death: Watch Online via CVN](https://blog.cvn.com/hyatts-checkout-policies-blamed-at-trial-for-diabetic-guests-death-watch-online-via-cvn) --- ### [Jury Hands Down $220K Verdict in Tobacco Trial Over Smoker's Death, But Apportions Only 15% Blame to RJR](https://blog.cvn.com/jury-hands-down-220k-verdict-in-tobacco-trial-over-smokers-death-but-apportions-only-15-blame-to-rjr) --- ### [|VIDEO| Shane Read Details Why This Acknowledgment of Loss Was So Critical in a Wrongful Death Case](https://blog.cvn.com/video-shane-read-details-why-this-acknowledgment-of-loss-was-so-critical-in-a-wrongful-death-case) --- ### [It’s Back! Take 40% Off A CVN Subscription With Our Summer Special Discount](https://blog.cvn.com/its-back-take-40-off-a-cvn-subscription-with-our-summer-special-discount) --- ![](https://blog.cvn.com/hubfs/cvn-images/newsletter-heading.png) #### SPOTLIGHT ### [Storytellers: Lloyd Bell and the Power of Performance](https://blog.cvn.com/storytellers-lloyd-bell-exemplifies-the-power-of-performance) --- ### [Who Served Up the Key to an $11M TBI Verdict Against Papa John's?](https://blog.cvn.com/video-who-served-up-the-key-to-an-11m-tbi-trial-win-against-papa-johns) --- ### [The Science Behind Winning Talc Powder Trials](https://blog.cvn.com/courtroom-masters-show-you-three-crucial-tweaks-to-perfect-your-closing-argument) ![](https://blog.cvn.com/hubfs/cvn-images/submit-heading.png) [![](https://blog.cvn.com/hubfs/cvn-images/submitcase.png)](http://cvn.com/suggestions/new) **Our Networks** [Courtroom Connect](http://www.courtroomconnect.com/) [LexisNexis Courtroom Cast](http://courtroomcast.lexisnexis.com/) [Remote Counsel](http://remotecounsel.com/) **Follow Us** - [**](https://www.linkedin.com/company/cvn) - [**](https://www.youtube.com/channel/UCZKaUt41jj6nf3YLFfMQHwg) [**](https://www.facebook.com/CourtroomViewNetwork)[**](https://www.instagram.com/courtroomviewnetwork_cvn/)[**](https://twitter.com/courtroomview) **Contact Us** 3901 Roswell Road Suite 302 Marietta, GA 30062 877-838-9067   Copyright 2015 Courtroom Connect. [Privacy Policy](http://cvn.com/privacy) | [Terms and Conditions](http://cvn.com/terms) Courtroom View Network Want to stay updated? Join our newsletter! ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "msch" }, "dateModified" : "November 25, 2014, 2:18:25 AM", "datePublished" : "2011-04-15 00:06:00", "description" : " ", "headline" : "Philip Morris Bears the Brunt of $4.5M Award in Tullo", "image" : { "@type" : "ImageObject", "url" : "https://content.courtroomview.com/images/hubspot/Judge-Meenu-Sasser.jpg" }, "mainEntityOfPage" : "https://blog.cvn.com/2011/04/15/philip-morris-bears-the-brunt-of-4-5m-award-in-tullo", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hub/442422/file-1761674370.png" }, "name" : "Courtroom View Network" } } ```